Harvard’s Online Arm, HBX, Re-Branded as Harvard Business School Online

Harvard just put a major dent in the “online is an inferior modality” conversation.

Reported by Inside Higher Ed, Harvard has officially changed the name of their online learning platform from HBX to Harvard Business School Online.

While the X suffix has served as a popular higher ed branding solution for internal stakeholders nervous of an online version of their degree program weakening the overall brand, Harvard’s naming move is both a signal and a defense of the quality of their online offering.

The takeaway? Online education must not only be perceived as an equally-credible alternative to traditional education, but truly provide that same academic rigor. As more and more institutions reach that level, online is losing its asterisk altogether.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.