Google Career Certificates: a next-attempt at certificate-first education

Google is making their next attempt at certificate-first education.

Reported by Inc, Google Career Certificates are 6-month skill programs Google themselves claim will count equivalent to a 4-year degree requirement for new employees they’re hiring, including project manager, data analyst, and UX designer.

The takeaway? Google’s efforts echo a broader trend of helping students increase their earning power as quickly as possible, and then finish their degree while at the higher salary band.

What’s been keeping this beautiful mission from scaling quickly is employers willing to hire these certificate holders as enthusiastically as other candidates. And that’s what makes Google’s plan different. They’re recruiting what they preach. We’ll see if it sparks a broader trend.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.