The enrollment marketing industry is anything but predictable right now, marked by economic swings, stricter regulations, demographic shifts, and changing consumer behaviors. There is a lot consider, and a lot weighing on the minds of education marketers.
In our new white paper, “Finding the Right Students: Four Key Trends Impacting Inquiry Generation,” we are tackling the four themes that continually come up in our conversations with lead sellers and lead buyers:
1. Quality will trump volume
2. Pricing pressure will drive consolidation or abandonment
3. Institutions will work harder to maximize conversion
4. Attribution will be essential to the final analysis
The paper highlights the ways in which quality, pricing, conversion and attribution are not only impacting your ability to successfully generate inquiries, but also how they might just be helping you find the right students in a sea of prospects.
Download your free copy of our white paper today in the resources section of our website.