Fertility Trends and the Increased Importance of the Non-Traditional Learner

Reported by EAB, Carleton College economist Nathan Grawe predicts that the traditional college-age population in the U.S. will drop by 15% between 2025 and 2029.

Specifically, this trend correlates to the reduction of children born in the 4-year period following the Great Recession in 2008, due to financial uncertainty.

The takeaway? The pursuit of non-traditional learners will continue to be more and more important to fill this future enrollment gap – which means increasing brand awareness, and improving your online experience and enrollment strategies.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.