Are Faculty Becoming Less Bullish on Open Educational Resources?

The recent “Freeing the Textbook” survey by the Babson Survey Research Group has some disappointing news for fans of Open Educational Resources (OER).

Reported by The Chronicle of Higher Education, while 60% of faculty believe the high cost of textbooks is a serious student concern, the percentage of faculty who say they will use OER materials in the next three years is actually decreasing. Down to 6% who plan on using them in the next three years, and only 32% who will even consider it.

It’s not that faculty are suddenly loving print textbooks. They’re just skeptical of digital ones.

The takeaway? Have the major textbook publishing companies simply done a fantastic marketing job making faculty afraid of OER, or does the quality of OER still have a ways to go before tipping?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.