The enrollment growth benefits of great PR

Earlier this year, Virginia Tech University announced plans to build out a billion dollar Innovation Campus in Alexandria, Virginia, just two miles from Amazon’s new HQ2 headquarters.

Reported by The Chronicle of Higher Education, today, Virginia Tech has 1,000 more incoming students for this fall than they had planned on, and are offering cash incentives to encourage some of these students to defer their enrollment.

The takeaway? This is a striking reminder that even in a declining higher education market, a future-forward positioning and story can still create enormous enrollment growth victories.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.