Are English-Only Courses an Online Enrollment Growth Barrier?

Are English-only courses an online enrollment growth barrier?

Reported by Inside Higher Ed, while English is the dominant language of instruction for the global higher ed marketplace, English is only spoken by 20% of the world, and English content only represents 30% of total internet content.

So when DartmouthX included a Portuguese language option for a science course, more than 6,000 new students from Brazil signed up, increasing course enrollment by 50%.

The takeaway? Especially for our institutions exploring and experimenting with MOOCs and certificate programs, if our mission includes providing access to high-quality education, we would be remiss to ignore the majority 80% of our potential student base.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.