You’ve heard us talking a lot lately about the negative impact of a “siloed” data approach – where data from one department or system isn’t integrated with data from another, making it hard for colleges and universities to get an accurate and timely analysis of their results across the student lifecycle, and making it even more difficult for them to make any adjustments to improve those results. It seems our friends at Eduventures are on the same page.
In a recent Eduventures “Wake Up” piece, analyst Max Woolf talks about the challenges of data integration across the student lifecycle and how five trends are helping mitigate this issue, specifically as it relates to the role of data on retention. According to Eduventures, the five trends that are driving retention outcomes are:
1. Data portability and interoperability
2. Mass adoption of the CRM
3. Rise of data science
4. Beyond at-risk students
5. Students drive student success
Woolf points out that each of these trends “facilitates new levels of engagement with students.” We agree and see these trends as an opportunity to more effectively use collaborative data insights to support student progress. Data integration is imperative.
Woolf also goes on to acknowledge the fact that “successful higher education leaders are at early stages of developing a coherent cross-institutional data strategy that breaks down historically-siloed departments. They are also increasingly partnering with a growing number of retention solution providers that can support campus-wide, data-driven decisions.”
At the core of a successful student retention strategy is relevant, reliable and integrated data. It is what gives faculty, advisors, coaches and other support teams the power to make meaningful and motivating connections with students.