Educating students on how to pay for college

Does higher ed need to do a better job educating students on how to pay for college?

Reported by Education Dive, while some colleges are trying to do a better job proving the market value of their degrees vs. the alternative of merely a high school diploma, some are working to incorporate personal financial education into their service offerings.

From updating award letters to clarify and break out costs, to Indiana University’s new efforts holding financial presentations and 1-on-1s to coach students on financial wellness.

The takeaway? These financial education offerings are not only a kindness and a service, but an enrollment necessity since those students who can’t figure out how to afford your institution aren’t going to persist there.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.