Eastern Michigan University’s In-State Tuition Price Match for International Students

For years, colleges and universities welcomed full-pay international students to help balance out their traditional student tuition discount rate. But with a downtrend in international student interest due to changes in the political climate, some institutions are changing their pricing structure to attract more international students.

Reported by Inside Higher Ed, Eastern Michigan University has announced that international undergraduate students will now pay the same low tuition rate as their in-state undergraduate students. This is a 60% tuition reduction in an attempt to be seen as a highly affordable option for international students.

The takeaway here? While full-pay international students used to be a critical revenue driver for tuition-driven institutions, in a climate with less international student interest, it may require alternative pricing strategies to incorporate and grow international student numbers in your incoming class mix.

 

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.