Don’t Miss Our Two Presentations at APSCU

It’s that time of year again when nearly 1500 people from hundreds of private sector schools will gather to network, discuss the future of the industry and learn how they can better serve their students.

This year, Datamark was selected to moderate two interactive panels at the APSCU Annual Convention.  We’ve lined up a stellar cast of participants to share their insight on growth strategies through remarketing and customer life cycle management.  If you are planning on attending the event, you won’t want to miss these two presentations.

Inclined but Inactive? Marketing Strategies to Win Over Past Prospects

Thursday, June 21st, 1:30 p.m. – 2:45 p.m.

Do you want to learn a practical approach to inexpensively generate starts from past leads?  Join myself, Sanaz Pentz, Director of Higher Education at TARGUSinfo, and Martin Lind, Education Vertical Manager at Leads360 to learn how to put a disciplined and structured approach in place to prioritize and follow-up with prospective students.

Customer Life Cycle Management: A Simple Framework to Drive Stronger Financial Performance

Friday, June 22nd, 10:00 a.m. – 11:15 a.m.

Do you want to learn how to integrate marketing, enrollment and student services to deliver a better education experience and achieve increased top-line growth?  Join Paul Reddy, President of Datamark, Joseph Holt, Vice President of Enrollment Services at San Joaquin Valley College, and Kai Drekmeier, founder and President of Inside Track, to gain a better understanding of the entire education life cycle and how the lifetime student tuition value compared to student acquisition costs can help you realized greater success.

Don’t forget to stop by and see us in booth #343.

We’re looking forward to seeing you in Las Vegas!

Steve Winchester

Steve is the CMO at Helix Education. He has been an advertising account executive for more than 20 years. Steve received his BS from the University of Utah.