Do we deserve our students’ confidence?
Reported by EdSurge, calling your college’s general number right now may show off our deep and very dysfunctional communication best practices – and worst of all, right on the very front lines where students see them the clearest. Many university phone lines are going straight to voicemail. And students with urgent questions are being left unanswered.
The takeaway? Now more than ever, higher ed needs to prove our value. We may have earned a little grace from our students and their parents. But that grace period is ending. And the fact that we haven’t up-leveled our sense of customer service anywhere close to what our students are experiencing in the rest of the world has become embarrassing. It’s time to show up if we expect them to show up this fall.
May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.
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