Do You Know What Motivates Prospective Students to Enroll?

Let’s face it, the more you know about your prospective students’ thought process during the enrollment process, the more likely you are to engage them at each step along the way, from the initial idea to further their education, through research, selection, application and enrollment.

Ask yourself, why do prospective students decide to pursue higher education? How long does it take them to begin the research phase, and where do they turn for information? What factors carry the most weight in their school selection?  How many schools does a prospective student typically apply to? We’ve got the answers to these questions and more.

Our Research & Analytics team here at Datamark has published new primary research that we will be releasing at the 2012 APSCU Annual Convention.  The study, “Examining the Student Decision-to-Enroll Process,” includes survey responses from more than 750 private sector prospects, applicants and enrollees about the motivating factors that play a part in the decision making process.

We’ll also have our new “25 Direct Marketing Tips” available for APSCU attendees.  This is the culmination of our insights, lessons learned and successes over the last 25 years in enrollment marketing.

Both the research study and best practices guide will be available at our booth, #343.

And if you need yet another reason to see us at APSCU, don’t forget that we will be leading two panel sessions: Inclined but Inactive? Marketing Strategies to Win Over Past Prospects and Customer Life Cycle Management: A Simple Framework to Drive Stronger Financial Performance.

We hope to see you in Las Vegas!

Steve Winchester

Steve is the CMO at Helix Education. He has been an advertising account executive for more than 20 years. Steve received his BS from the University of Utah.