Do start-ups look way sexier than grad school?

Do start-ups look way sexier than grad school?

Reported by EdSurge, the wicked cross-disciplinary problems of our time require wicked cross-disciplinary students. And the College Impact Survey out of The Ohio State University shows that 86% of PhD candidates expect to work on wicked, cross-disciplinary problems within their grad programs. But do they?

The takeaway? Our graduate programs better look as missionally exciting as the start-ups these prospective students could jump to right now instead, and we better get better at telling the story of how much better prepared they will be to solve these passion problems upon graduation.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.