Do our counselors need to get to students earlier in the process?

Do our counselors need to get to students earlier in the process?

Reported by Inside Higher Ed, a new study published in Education Next shows that high school guidance counselors one standard deviation more effective than the median graduate students 1.7% more likely to attend a four-year college, 1.4% more likely to persist in college into a second year, and 1.3% more likely to graduate college. These numbers are even stronger for minority students assigned to effective counselors, who see a 2.2% higher likelihood to attend a four-year college.

The takeaway? Good guidance counselors can make a big difference. Is it in our best interest to elevate their efforts and empower these interventions to make sure these students make it to our campuses?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.