Do colleges owe their students an apology?

Do colleges owe their students an apology?

Reported by EdSurge, the pandemic caught the world off-guard and ill-prepared. But does that mean that higher ed shouldn’t take accountability for any of the actions or inactions they’ve made since last March?

Perhaps sitting in a financial position of weakness like most colleges are right now, those same leaders are nervous of an apology scaring even more students away. But leadership scholars are increasingly identifying leader humility as a key to organizational success with “I’m sorry” potentially being the two most important words in the English language as a trust-rebuilder.

The takeaway? Is admitting to our faults from this past year the most important thing we can do right now, and the best example to our students about how to learn from and grow from failure?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.