Did we underestimate the community importance of college sports?

How many of our students actually come to our institutions to “watch” sports?

Reported by EdSurge, while many have written about the potential revenue effects of campus sports cancellations and the enrollment risk of the athletes themselves, did we perhaps underestimate how important the campus sports culture is for our other students who choose to attend?

For many of our institutions, our campus sports culture is where so many of our community-building events take place. It’s such a critical ritual for our broader relationship building. And without sports, our students miss those critical engagement opportunities.

The takeaway? Today, at many campuses, the responsibility of creating and cultivating those peer-to-peer relationships rests solely on our faculty, while they try and navigate online teaching pedagogy, many for the first time.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.