Here’s a jaw-dropper: 60% of people, under age 30, read their text messages within a minute of receiving them. And these same people can take up to four days to listen to their voicemail, according to Compliance Point.
So what does this mean for schools? As even more potential applicants rely on texts for primary communication, and are less responsive to phone and email, SMS text messaging has become an essential strategy to help education marketers keep their contact rates up.
Now is the time to prepare. While text messaging is still maturing, it’s time to encourage prospects to opt-in. Simply put, they must agree to receive messages from your programs, either by completing an online form or responding to a short code. And once inquiries are lined up, your messaging plan must be locked and loaded.
Remember that prospects will perceive your school differently through texting, which is a more direct and intrusive contact point. Be sure to familiarize yourself with the Mobile Marketing Association’s code of conduct and best practices, which hold everyone to the highest standards.
By planning ahead and developing an SMS strategy now, you will find yourself ahead of the game – as texting becomes an integral part of communication with your target audience. Happy texting!