What if our degree programs were composed of stackable employer credentials?

What if our degree programs were composed of stackable employer credentials?

Reported by Education Dive, Harold Washington College is partnering with Facebook for a co-branded digital marketing certificate program, one of 20 institutions to do so thus far.

This push to partner with employers to ensure our graduates are gaining market-friendly skills is wonderful, but also begs a broader question as we evolve our degree programs themselves.

What if an undergraduate degree in marketing for instance meant you had also earned your Facebook digital marketing certificate, Google Analytics certificate, Hootsuite social media marketing certification, YouTube certification and Google AdWords certification?

Would employers be extraordinarily excited and confident in that mix of liberal arts and hyper-practical tool-based education that new hires could hit the ground running with?

The takeaway? These baby steps toward employer partnerships are huge steps in the right direction. But what’s the end game to ensure our degree programs are still the primary indicator employers are looking for when making new hires?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.