Its official, Datamark is a LeadsCouncil member, and for several very good reasons:
- Through access to a library of objective research, lead metrics, statistics, market share findings, case studies, white papers and secret shopping studies, we’ll be able to help our customers better navigate lead gen challenges and opportunities
- We’ll have more opportunities to connect and network with other players and partners so we can collectively move the industry forward
- Our team will be able to participate in continuing education, making sure they are always in the know
For those of you who don’t know about LeadsCouncil, it is a fully-independent alliance of lead generation experts founded by those who do not run any lead generation offers of their own. The goal of the organization is to promote best practices and foster trust in lead generation.
As a LeadsCouncil member, we have a responsibility to contribute to the group, as well as to the growth and improvement of the lead generation industry; uphold high ethical standards; and be in good standings with the industry.
We look at our membership as a win-win-win. LeadsCouncil members can apply our 25+ years of insight, our customer institutions can rely on industry best practices and recommendations, and we can leverage the lessons learned from our colleagues in a number of verticals. We are looking forward to a productive relationship with LeadsCouncil and its members.