Creating a Data-Driven Dialogue: UPCEA and Helix Education to Release Post-Traditional Program Metrics

Almost 85% of all undergraduate students are considered post-traditional. So what does this mean for your institution, and are you serving this growing population appropriately?

If you are attending the UPCEA Annual Conference this week, you’re in luck. We’re releasing our initial research findings to help you assess how your current operations stack up and where there are opportunities to improve institution-wide processes and strategies including marketing, enrollment, program development, and retention.

Our team joined forces with UPCEA’s Center for Research and Marketing Strategy to survey member institutions on their current approaches to launching, managing and growing their post-traditional programs. The benchmarks will be presented during our joint session, “Fostering a Data-Driven Culture in Higher Education,” on Friday, April 8th at 4:30 p.m.

The metrics might just surprise you. For example, only about 20 percent of institutions are using predictive modeling to identify their ideal student prospects. Yet, we know that predictive modeling is a proven method to not only connect with the right students, but to also match them with the right programs and increase success rates. However it seems to be an underused strategy.

In collaborating with UPCEA, our goal is to create a data-based dialogue that will help institutions deliver the best student-centric experience possible for post-traditional learners. Our session marks the first in a series of communications about our research findings. Stay tuned for additional releases and resources slated throughout the year.

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.