COVID’s effect on college towns

As students cross state lines from across the nation to fill up their college town, what are they bringing with them?

Reported by The New York Times, The University of Iowa, facing a $75 million budget shortfall due to the pandemic, recently welcomed students back. In Iowa City, with 75,000 residents, more than 26,000 are also university employees, and 30,000 are students. And now, the entire city is now the center of a pandemic hotspot.

The takeaway? In counties where students comprise at least 10% of the population, about half have experienced their peak pandemic week ever post August 1st. In many cases, these cities’ revenues are dependent on university business-as-usual. But the health of their residents may be dependent on anything but.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.