Coronavirus isn’t in the faculty-staff handbook

Coronavirus isn’t in the faculty-staff handbook.

And the problem is, many higher ed leaders require the handbook. These peacetime leaders are uniquely great at operating in the normal. The problem is – this is war. A whole lot of really critical decisions have needed to have been made quickly. A whole lot more to come.

The takeaway? We’re all learning what kind of leaders we have. Some of you may have been pleasantly surprised. Some, rudely awakened.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.