Colleges want to re-open in fall. Will students come back?

Colleges want to re-open in fall. But will students come back?

Reported by The Chronicle of Higher Education, as of late June, a whopping 65% of colleges are optimistically planning for in-person learning come fall.

But will students show up if they do? Whether for health concerns, experience concerns, or value concerns, students may be much more hesitant than we are to try and return to whatever on-campus learning might look like come fall.

The takeaway? Our students have options. So while we may have a financial preference for how we’d like the world to look come fall, we better first be focused on giving our students and their families what they need and are asking for if we wish to keep them.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.