Colleges said they wanted more lower-income students, but didn’t enroll them

Colleges said they wanted to enroll more lower-income students. But then they didn’t.

Reported by Education Dive, in 2016 the American Talent Initiative (ATI) successfully signed 128 institutions on with a commitment to increase access for lower-income students. But despite a strong start, in the last two years, ATI members reported a net increase of just eight low- and moderate- income students.

The takeaway? Wanting to do something and actually doing something are very different. Access isn’t a fingers-crossed strategy. It’s a deliberate one, and requires you doing the math ahead of time before committing to it.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.