College Rankings vs. College Engagement

A new study by Stanford University claims college rankings don’t help students pick their right-fit institution.

Reported by Inside Higher Ed, this Stanford analysis claims that student success is much more correlated with how engaged a student is at an institution, and therefore, one should select an institution that they know they will work hard in, be engaged with, and find community within.

The takeaway? While rankings are often a starting place for a student’s college search, how do we show prospective students what kind of engagement will be required at our institution, and help them determine if we truly are their right-fit?


May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.