College enrollment declines 1.7% year-over-year

College enrollment declined 1.7% year-over-year.

Reported by the Chronicle of Higher Education, the only noticeable enrollment growth winner during this decline? 4-year private nonprofits, who grew 3.2% year-over-year.

And where is this respective decline and growth coming from? Adult students, who are moving away from for-profit institutions (down 20% YOY), and toward non-profit institution options.

The takeaway? With more and more adult students choosing private not-profits, are you effectively targeting this majority student demographic, and are they successfully choosing yours?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.