How does class video capture impact attendance?

How does class video capture impact attendance?

Reported by Inside Higher Ed, more and more institutions are utilizing video capture of live lectures as a convenience to those unable to attend. But does this feature incentivize non-attendance?

Research from the University of Leeds demonstrates that while lecture courses have an 85.7% attendance rate on average, courses with this video capture option decrease to 81% attendance.

So, while an essential feature for students with special education needs or personal conflicts, and a bonus feature for students looking to use this video as a reference recap while completing course assignments, this feature is apparently also serving as a convenience tool for students looking to treat these courses more like traditional online courses.

The takeaway? It’s hard to go wrong with increasing opportunities and channels for academic engagement. What may perhaps be the more interesting research question is how these technology differences and incentives affect overall academic achievement.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.