Clarifying Higher Ed’s Call to “Earn Your Degree”

Does higher ed’s call to “earn your degree” need to get more specific?

Reported by EdSurge, there are currently 738,428 unique credentials in the U.S., according to a recent study by Credential Engine.

So is our clarion call in higher ed for students to get any of them? What about the more than half of these badges, degrees, certificates, licenses and diplomas offered by non-academic organizations? And how can a student determine which pathway will provide them with an outcome that excites them, and for a great ROI?

The takeaway? We need to get better at proving our outcomes. Not just graduation rates. Not even just starting salary averages. But clearly translating our degree programs into employer-facing proficiency stories that help sell students on our value up-front. Because both the competition and alternatives are becoming overwhelming to the uncertain student.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.