Cannabis goes to college

Is cannabis coming to college?

Reported by MarketWatch, with more and more states legalizing marijuana for medical and/or recreational use, the industry as a whole is looking to evolve. From ag science, to business operations, the business of cannabis is quickly creating a need for a specifically educated workforce. And a few institutions are starting to get in on the action, including Northern Michigan University’s degree in medicinal plant chemistry, Stockton University’s minor in cannabis studies, and several courses at the University of Denver, including the business of marijuana.

The takeaway? Higher ed is great at chasing trends like data science degrees, but will the stigma behind a recently illegal substance create massive enrollment opportunities for those few institutions willing to go all-in?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.