California Schools Talk Marketing Strategies in a Rebounding Economy

Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a presentation at the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference.  The topic was post-recession marketing strategies.  SJVC is definitely at the forefront when it comes to understanding the enrollment landscape and proactively adapting its marketing strategies to attract and retain students as the economy rebounds.

The dialog was encouraging – we talked about how the end of this recession will differ from past ones because of new technologies, a changing regulatory environment, and advanced lead-generation tools.  Schools need to be prepared for fewer inbound inquiries and prospective student leads, progressive contact strategies as a result of the migration to mobile communication, and higher marketing costs per student enrollment.

California private-sector schools are keenly interested in how changes in the regulatory environment will change how they talk to tomorrow’s prospective students. California private-sector leaders are taking the shift from the desktop web to the mobile web very seriously, and making investments to get out ahead of the change.

SJVC had some terrific insight to share and really got the audience thinking about ways they should begin to prepare now in order to engage quality students, when in fact, there may be fewer of them to engage down the road. I want to thank Joseph Holt for his leadership and participation in this year’s CAPPS presentation.

Enrollment marketing and admissions will soon look nothing like it does today, making it all the more critical that schools prepare now to recruit and retain students in a stronger economy and tighter labor market.

Steve Winchester

Steve is the CMO at Helix Education. He has been an advertising account executive for more than 20 years. Steve received his BS from the University of Utah.