Brenau University and Helix Education Explore the Impact of Marketing on Student Enrollment and Retention at UPCEA MEMS

Academic thought leaders, program directors, and marketing and enrollment practitioners will gather in Denver from November 4 – 6 to explore trends in adult student recruitment and enrollment at UPCEA’s 24th Annual Marketing and Enrollment Management Seminar. The line-up includes high level, strategically-focused presentations, as well as sessions which spotlight the tactical components of marketing and enrollment management.

Join The Marketing and Enrollment Conversation.

We’re thrilled to be part of the session lineup speaking about The Impact of Marketing on Enrollment and Student RetentionJoin Dr. Crystal Toombs, Associate Provost for Adult and Graduate Studies at Brenau University, and Kari Kovar, Vice President of Strategic Partnerships at Helix Education on Friday morning at 9:00 as they help educators leverage strategic marketing initiatives across the student lifecycle, engaging and motivating students from start to finish. Session highlights include:

  • The kinds of campaigns & messages that are most relevant in your initial outreach
  • Data points that should be collected up front in order to predict outcomes and deliver ongoing, targeted support
  • Ways to keep the dialog going so you can assess whether or not a student needs help
  • Communication and coaching strategies that resonate

You Can’t Miss us. We’ll be the Ones in the Orange Shoes.

In addition to speaking, we’re excited to be a part of the exhibit hall buzz. Stop by Booth 6 to discover our game-changing, data-driven marketing and enrollment solutions. You can’t miss us. We’ll be the ones in the orange shoes.

You know better than anyone that effective marketing can help institutions increase inquiries, build relationships with prospective students, and match them with programs. But it can do so much more than that. Join us for an insightful week at UPCEA MEMS as we explore how marketing throughout the student lifecycle can be the catalyst that helps your students stay engaged and retained.

We hope to see you there!

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.