Big Data’s Big Promise to Higher Ed Still Unrequited?

Has big data’s promise for higher ed been made good on in a big way yet, or are we still stuck in the fad stage of true data intelligence?

Higher ed leaders are quick to be excited on the intelligence promises of big data, but often underestimate the reality of the data infrastructure they need to create and the data normalization process that needs to occur, before their data is truly usable at all.

And that’s why many who have been in higher ed for decades have grown tired of the clarion calls for “Big Data” – promises that have been made for years, and have not yet been brought fully into fruition.

The takeaway? To make good on the promise of big data, we need to make good on the set-up work of data collection and normalization first. That needs to be the project we’re excited to go all-in on.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.