Bates College seeks to bridge the “purpose” gap

Bates College is looking to bridge the “purpose” gap for their graduates.

Reported by Education Dive, a new study from Gallup finds that less than half of college graduates claim their job interests them and provides meaning in their life.

Bates’ initiative called Purposeful Work uses personal assessment to help students map their strengths to potential career trajectories and participate in partner internship opportunities.

The takeaway? Are we preparing our students for economic survival alone, or a life of purpose and meaning as well?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.