When it comes to optimizing your marketing campaigns, how much do you really know about the effectiveness of each channel? Do you know what medium or message ultimately sparked a student to inquire? Or do you simply apply a last click credit?
Attribution, if you are not familiar with it, allows you to determine how all of your marketing channels are impacting each other and, ultimately, your bottom line. For example, attribution tracking can help you discover how your offline channels, like direct mail, may be driving your online conversions.
Our partners over at LeadsCouncil understand the importance of attribution and have invited us to host a webinar for their members to explore the impact it can have on visibility, campaign optimization, channel mix and ROI. We will be discussing the ins and outs of attribution and how schools can identify the most impactful channels to reach, engage, influence, and convert prospects.
How to Measure the Value and Performance of Your Marketing Channels takes place on Thursday, October 17, 2013 at 11:00 a.m. PDT.
We’d like to thank LeadsCouncil for helping create awareness and dialog surrounding this powerful marketing strategy.