Are higher ed’s trust banks empty?

Are higher ed’s trust banks empty?

Reported by EdSurge, the grace period our students and their families gave us may be running out. It is impossible to know the future. And yet, announcing plans and reversing course just weeks later rightfully strikes our students as a trust loss for us.

The takeaway? How can we add trust deposits to our bank, by being truthful, being humble, and being empathetic?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.