Are demographic trends in higher ed’s favor?

Are demographic trends in higher ed’s favor?

Reported by Inside Higher Ed, Nathan D. Grawe’s new book, The Agile College, gives a similarly concerning story about higher ed demographics as his previous treatise, Demographics and the Demand for Higher Education.

Now with data projections peeking into the mid-2030s, falling birth rate trends paint a much more competitive picture for higher ed enrollment over the next two decades, especially in the Great Lakes and Middle Atlantic regions, are for less selective institutions.

The takeaway? Adding on to this with an estimation that the pandemic created an additional 300,000 to 500,000 fewer babies born in 2020, not all of our institutions are likely to survive the next two decades. So we better find a model and enrollment and retention strategies that ensure we survive the next round of college closures. Because they’re undoubtedly coming.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.