Are colleges overly focused on a student’s first job vs. their career?

Are colleges overly incentivized on helping students get their first job versus preparing them for the rest of their careers?

Reported by Education Dive, only 50% of employers are even listing “required majors” on Handshake, a career services platform specifically designed for new graduates. More and more of these employers are looking for skills, and yet, we still keep talking about programs.

The takeaway? A student’s first job is critical for their future growth trajectory, salary opportunity, and career options. But are our institutions too focused on this early win, perhaps because of the student’s need for college to so quickly feel “worth it”?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.