Are brand new enrollments our biggest melt risk?

Are brand new enrollments our biggest melt risk?

Reported by Inside Higher Ed, a Carnegie Dartlet survey shows that 33% of high school students are likely to defer or cancel an admission offer rather than attend an online-only college this fall.

Hence perhaps the pressure many institutions feel to figure out some sort of on-campus option this fall with social distancing measures in place.

The takeaway? For those students already used to our experience, continuing the temporary “detour” may be an easier ask than to on-board new freshman into what feels like a very unexciting experience. Therefore, what can we do to not only create a hyper-connected 1st-year experience for these tentative students, but convince them of the value now?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.