We’re continuing to roll out the red carpet as we welcome our new Vice President of Marketing Services, Pete Thornfield, who joins us from Academic Partnerships.
Pete is well versed in CRM, search, social, digital, field and traditional marketing. His brand management, advertising and media experience spans both higher education and nationally recognized consumer products. He’s an expert when it comes to maximizing budgets to get some pretty impressive results using data analysis as the backbone.
While at Academic Partnerships, Pete helped large state and other non-profit institutions get recognized. He led the implementation of Strategic Planning & Annual Operating Planning systems, resulting in more effective marketing and increased campaigns capacity.
Previously, Pete managed a $3.1 billion portfolio for Frito Lay, where among his many notable accomplishments, he doubled the size of the SunChips business, developed and implemented a marketing plan for Rold Gold that made it the top selling pretzel in the U.S., and launched the Munchies snack mix brand. His work has also helped Clorox, Taco Bell and Coors make their mark.
At Helix Education, Pete is helping our partners embrace bold, game changing brand direct approaches and validating them through data analysis and continuous optimization. He has the experience and the know-how necessary for our clients to maximize inquiry generation while simultaneously building brand equity. Welcome Pete – we are thrilled you’re bringing your insight to our team!