Adversity as an enrollment decision factor

Adversity as an enrollment decision factor?

Reported by Education Dive, the College Board has created a new adversity metric to gauge the level of hardship from applicant students.

Colleges, not students, will be able to see the score composed of a variety of public and private data including neighborhood crime and poverty rates, and the student’s family income. And the goal is for colleges to better identify students who may go unnoticed without that application contextualization.

The takeaway? With resilience and persistence being such a key factor of our institution’s enrollment growth story, will an adversity score help us better find students who can make it through difficult obstacles and stay on track toward graduation?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.