The Adult Student is Becoming Even More Important

The adult student is becoming even more important.

Reported by EAB, the number of students aged 25-34 is forecasted to increase by 21% by 2022. But are our institutions ready to effectively serve this adult learner?

The takeaway? Growth in today’s higher education market means a focus on the adult online learner. And that means more than just a marketing focus, but a support focus, and a dedication to making their primary hurdles of affordability and scheduling work for them.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.