Why do Adult Learners Go Back to School?

The number one reason adult learners go back to school?

Reported by EAB, 61% of adults claim they’re going back to school to earn more money and advance their career. The number one reason they don’t go through with it? 45% of adults claim that family and current work responsibilities are getting in the way.

The takeaway? While every adult student who comes into your enrollment pipeline has different motivations and obstacles, if we’re not focused on telling good affordability and flexibility stories, we don’t stand a chance.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.