A virtual advising pilot didn’t improve college enrollment rates

A virtual advising pilot didn’t improve college enrollment rates.

Reported by Education Dive, a new attempt at “nudging” behavior didn’t work as expected. A new study out of UCLA offered socioeconomically disadvantaged high school students free virtual advising to help with their transition from high school to college. While the students in the study reported to “feel” more supported and were more likely to apply to a 4-year institution, their actual enrollment rate didn’t change.

The takeaway? Nudge communication tactics are tricky. We’ve seen a couple of promising results, and a whole lot of nothing outcomes as well. But with each one, we’re learning what kinds work best, and for which students.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.