Have you ever thought about incorporating retention strategies while still pursuing prospective students in the enrollment marketing stage?
We have. In fact, we believe that retention starts at the point of recruitment. It is here that you begin building a credible and lasting relationship with each individual, and when you start collecting data that will help you support that student for the long haul. This student-centric mindset puts your students at the center of the experience, facilitating the use of data and marketing communications to support each and every learner throughout the education life cycle.
Sound interesting? Then you won’t want to miss our upcoming webinar:
Who: The discussion will be led by Brittany Smith, VP of Media at Helix Education and Sarah Horn, VP of Retention Services at Helix Education.
What: How Does Marketing Impact Student Retention?
When: Tuesday, March 24th at 11:00am MDT
Where: Join us from the comfort of your computer.
Why: Learn how data collected during enrollment can help students progress toward graduation.
Consider that over the last two decades, 31 million students have left college before earning a degree. Could things have been different for these learners had their institutions known more about them up front and had the ability to apply those insights through targeted outreach? Perhaps.
As schools begin to realize the importance of collecting information up front to fuel long-term retention strategies, perhaps fewer students will drop out prior to degree completion.
Registration for this free event is open. We hope you will join us!