Preparing for the Upcoming Student Drop-Off

Between 2025 and 2029, fertility rate declines in the United States will have created a drop of nearly 15% in the college-age population.

Reported by EAB, this prediction from Nathan Grawe, an economist at Carleton College, means that with more and more institutions fighting for a smaller population of students, establishing your unique positioning prior to this drop-off is essential.

The takeaway? The colleges that win five years from now during this upcoming student drop-off are going to be the ones that intelligently grow to a position of market strength over the next five years. This means clarifying your mission, strengthening your brand and position, and using data intelligence to automate and optimize your recruitment and student lifecycle.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.