The 12-Minute Rule at The University of Michigan

If humans have a hard time focusing on a single activity for more than 12 minutes, what chance do our students have of sitting through a 60-minute lecture?

Reported by EdSurge, Dr. John Branch from the University of Michigan, rather than fighting that neurological reality, embraces it, breaking up the session into various activities, none of which last longer than 12 minutes each.

The takeaway? While we can decry the short attention spans of a social media generation all we want, if student success is our primary goal, we must consider engineering our course sessions around the reality of the human brain.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.