1 High-Energy Booth + 2 Informational Breakout Sessions = 3 Productive Days at APSCU

Data Head Hat
Look for this hat at APSCU booth #921

The 2013 APSCU Annual Convention is right around the corner – the premier industry event for us to meet with private sector colleges and universities, network with our partners, and present to an eager crowd. We have two insightful sessions planned for this year, and are lucky enough to have a great line up of school and partner co-presenters.

In our first session, we are joining forces with Martin Lind, Director of the Education Vertical at Leads360, and Jeff Greenfield, COO and co-founder at C3 Metrics, to help schools improve marketing productivity with less money.  In fact, this is the second year we have presented with Martin. “New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money” will take place on Thursday, June 6th at 3:45 p.m.

We are also equally excited to team up with Joeri Weyenberg, Vice President of Marketing and Student Acquisition at Kaplan University, for our second session, “What Motivates Prospective Students? Examining the Decision-to-Enroll Process.” Joining Joeri is our very own Joel Borgmeier, Vice President of Business Intelligence. The two will dive into the research we did with a panel of private sector school prospects, applicants and enrollees to better understand their thought processes, considerations and priorities when deciding to enroll.  This session will take place on Friday, June 7th at 10:00 a.m.

And what would an impactful APSCU convention be without a dynamic booth presence?  Join us in booth #921 for some great conversations, networking, game changing ideas, and more!

Be sure to stop by booth #921. We look forward to seeing you in Orlando!

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.