APSCU Calls CBE the Wave of the Future of Higher Ed; Learn Why on Their Webinar

APSCU is keeping the conversation about Competency-Based Education (CBE) going, and we’ve been asked to help. We are excited that our very own Steve Pappageorge will be joining Dr. John King, Chief Academic Officer of Lincoln Educational Services, and Steven Klingler, Vice Chancellor of Argosy University System, for an insightful webinar discussion. You’ve heard it […]

Welcome Back, Kari Kovar

It’s always great to welcome a familiar face back into our organization, and I’m happy to say that face is Kari Kovar. If you know Kari, you know her energy, her enthusiasm and her passion for education are infectious. As our Vice President of Strategic Partnerships, Kari is out and about meeting with different schools […]

What Can the Education Industry Expect in 2014?

As we kick off this new year, we’ve been talking to our team internally, researching and reading external articles and reports, and generally soliciting input from our academic customers and contacts on what we can expect in 2014.  While this isn’t a comprehensive list, the three categories below seemed to create quite a bit of […]

APSCU Session: How to Be More Efficient with Less Money

Datamark had the privilege of leading two speaking sessions at the 2013 APSCU Annual Convention in Orlando. For those of you who missed our session or perhaps just want a recap, this is your chance. During our first session, Tips and Tricks to Help Enrollment Marketers be More Efficient with Less Money, we were joined […]

Admissions Insights

With challenges to increase enrollments, institutions continue to improve and streamline their admissions processes. In this guest blog post, I’ve asked Martin Lind at Leads360 to share the dynamics and differences he sees between traditional and private sector schools’ admissions departments. Traditional schools and private sector schools: Two very different admissions processes Understanding these differences […]

Q&A with Martin Lind: Admissions

Are there really differences between admissions processes for traditional schools and those for private sector schools? Yes, and understanding these differences is fundamental to having an effective and successful admissions process. Both types of schools need to be diligent in cultivating their prospective student populations and can benefit from a strategic enrollment planning process.  But […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]

What Do We Have to Look Forward to in 2013? Part II: Marketing and Branding

As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding.  By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in.  A conversation about marketing that […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]

Don’t Miss Datamark at CAPPS!

If you are planning on attending the 2012 CAPPS Annual Conference, we’d love to meet with you!  Datamark will be on site networking and talking to schools about new and better ways to market to and recruit students. If you are not planning on attending, perhaps you might want to reconsider.  The event draws a […]

Datamark at 25

To say that our CEO, Tom Dearden, has seen a lot of change in higher education marketing over the past two and a half decades is an understatement.  Tom, who has been with Datamark for 23 of its 25 years (congrats Tom!) sat down with Michael Cooney over at Career Education Review to share his […]

How Does Your School Compare on Remarketing Strategies?

At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]

Think Direct Mail is Too Old School for Your School? Think Again. by Mark Wilhoite

Don’t let the fact that direct mail has been around for so long fool you.  The art of direct mail isn’t what it once was.  Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]

Do You Know What Motivates Prospective Students to Enroll?

Let’s face it, the more you know about your prospective students’ thought process during the enrollment process, the more likely you are to engage them at each step along the way, from the initial idea to further their education, through research, selection, application and enrollment. Ask yourself, why do prospective students decide to pursue higher […]


As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways.  Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who could argue with that?  However, what […]

Where Will the Misrepresentation Rules Take us in 2012?

What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]

Misrepresentation Regulations, Part II: What Implications Will We See?

As we previously discussed, the U.S. Department of Education’s misrepresentation rules open up colleges and universities to greater liability and accountability.  So what can we as education marketers expect when these rules go into effect? Based on our research, we predict the new regulations will cause: Demand for Greater Visibility – colleges will require audit-level […]

Misrepresentation Regulations, Part I: What Do They Mean?

The U.S. Department of Education’s misrepresentation regulations, which are slated to go into effect on July 1, 2011, create a significant risk when it comes to performance-based (CPL) Internet marketing. The rules bring a whole new meaning to what constitutes misrepresentation.  Specifically these amendments will: Expand the scope of misrepresentation to include “any statement that […]

More Educators Look to Post-Recession Marketing Strategies

 “In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities.” – The Chronicle of Higher Education, February 1, 2011 […]

What Makes You Tick?

I have spent the last several months exploring the topic of behavioral marketing. As I have read, researched, and discussed the topic I have found some great quotes. I’d like to share one of them from Bill Bernbach: At the heart of an effective creative philosophy is the belief that nothing is so powerful as an […]

The Changing Marketing and Enrollment Landscape

I recently had the opportunity to interview with Keith Hampson, a well-known education consultant, speaker and founder of the Higher Education Management group on LinkedIn.  Keith and I talked about the changing marketing and enrollment landscape, and the things that colleges and universities should be doing to adapt their strategies given economic recovery, regulatory changes […]

Strategic Recruitment for Both Business and Philanthropic Higher Education Models

In today’s economy with both greater demand for education and skyrocketing tuition rates coupled with a decline in fiscal support, students are wise to question and understand what they are getting for their investment of time and money.  This is making today’s admissions environment more competitive than ever as all schools are being asked to […]

California Schools Talk Marketing Strategies in a Rebounding Economy

Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a presentation at the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference.  The topic was post-recession marketing strategies.  SJVC is definitely at the forefront when it comes to understanding the enrollment landscape and proactively adapting its marketing strategies to […]

Trend to Watch: DIY-U Start-Ups

Bill Gates recently said, “Five years from now on the web for free you’ll be able to find the best lectures in the world” and online education “will be better than any single university.” Over the past several months we have been monitoring the EduPunk and DIY-U start-ups. Unlike traditional and for-profit schools, these new […]

Start a New Conversation with Students

The mobile revolution is here. Schools that begin now to use mobile marketing’s unique capabilities to meet their highly connected students and prospects where they are—on their devices—will be able to start new types of interactive conversations with them.  You’ll be able to create richer, more individualized dialogs than ever before. By offering new mobile […]

Economic Recovery Brings Challenges to Education Marketers

Since 1990, the United States has experienced three major recessions, and during each of these tumultuous periods, higher education marketers have found a unique silver lining – student inquiries have sprouted easily and school enrollments have grown. As economic recovery has turned the corner and unemployed prospects have found new job opportunities, the bounty of […]