Datamark to Present Research on Students’ Motivation to Enroll at 2013 APSCU Annual Convention Company Also Selected to Lead Session on Improving Marketing Productivity with Less Money

The 2013 APSCU Annual Convention is the largest of its kind in the private sector school space, drawing more than 1500 attendees. Datamark will be exhibiting in booth #921 and is excited to announce two joint presentations: “What Motivates Prospective Students? Examining the Decision-to-Enroll Process” with Kaplan University and “New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money” with Leads360 and C3 Metrics.

Datamark and Neustar Team Up to Lead Session at 2013 Interactive Insights Summit Attendees Learn How to Increase Engagement both Online and Offline with Segmentation

Datamark, the leader in data-driven enrollment marketing, is collaborating with Neustar, the trusted real-time information services and marketing analytics provider for higher education institutions, at this year’s Interactive Insights Summit. Executives from both companies will lead a dialog with college and university leaders, helping them transform data into actionable content so they can segment audiences, market […]

Datamark’s New Lead Confidence Toolkit Helps Institutions Reach Higher Quality Leads and Meet Compliance Standards

Datamark, the leader in data-driven enrollment marketing, has bundled its sophisticated lead quality and compliance solutions into its new Lead Confidence Toolkit, giving institutions a more complete and cost effective way to safeguard online leads. Datamark’s Lead Confidence Toolkit, the most comprehensive lead quality solution of its kind, is designed to improve conversion rates for […]

Inquiry Nurturing Programs Can Help Colleges and Universities Drive Higher Enrollments at a Lower Cost

Datamark, Leads360 ,and Neustar® (formerly TARGUSinfo) have teamed up to publish a collaborative white paper on the benefits of inquiry nurturing programs for higher education. The white paper outlines the right tools, channels and messaging for schools to reengage existing student prospects and help them progress through the enrollment process. “We have found that a lot of colleges and […]

New Datamark Research Helps Institutions Understand the Student Decision-to-Enroll Process Company Release Enrollment Data and Marketing Best Practices at APSCU Annual Conference

Datamark, the leader in data-driven enrollment marketing, is showcasing a new research study and a best practices guide at the 2012 APSCU Annual Convention. “Examining the Student Decision-to-Enroll Process” and “25 Direct Marketing Tips” will be available in the company’s booth, #343. Datamark’s Research & Analytics team has published new primary research that helps institutions understand […]

Datamark to Lead Two Sessions at 2012 APSCU Annual Convention

Datamark, the leader in data-driven enrollment marketing, has been selected to present two sessions at this year’s APSCU Annual Convention, which takes place June 20th-22nd in Las Vegas. Datamark will be moderating two interactive panels that will address strategies to reach, enroll and engage students. “Given the dramatic changes we have seen recently in the higher […]

Datamark’s Call Catalyst Turns Uncontacted Leads into Enrollments

Datamark, the leader in data-driven enrollment marketing, has launched Call Catalyst, which drives starts from leads that schools have already paid for but not contacted, turning them into high-converting inbound calls. Call Catalyst delivers consistent communications to prospective students and maximizes lead conversion. “In many cases, up to 60 percent of a school’s existing leads […]

UPCEA Schools Learn How to Develop Integrated Marketing Plans

Datamark, the leader in data-driven enrollment marketing, is presenting at the upcoming UPCEA Annual Conference where attendees will learn first-hand how to deliver a truly integrated marketing plan that engages adult learners. By better understanding student preferences and behaviors, schools can implement a marketing strategy that cost-effectively reaches and supports more students. “As professional and continuing education […]

Colleges Generate More Applications and Enrollments Through Datamark’s Ed4Life

Datamark, the leader in data-driven enrollment marketing, is generating tremendous traction with its Ed4Life program specific marketing campaigns, which it will be showcasing at this week’s LeadsCon event. Ed4Life launched last summer and has delivered increased response rates, as well as more applications and conversions for colleges and universities by helping them reach prospective students earlier in the decision making process. […]